Marc Jacobs is Diet Coke's new Creative Director for 2013! Joining Karl Lagerfeld and Jean Paul Gaultier in the growing group of designers who have worked with Diet Coke, Marc Jacobs created "whimsical, feminine" designs for the soda’s 30th anniversary in Europe. His new role also has him stripping down in a photo booth for a hunky Diet Coke moment. We definitely gasped – check out the video here!
Images: WWD.com, Vogue UK